When you commissioned your website, you didn’t just create a digital version of your brochure and hope for the best. You realised that the functionality of a website was more than a digital brochure and you took advantage of the opportunities afforded by the web to create a functional site that served its purpose well. Your decision to create a well thought out and structure website that was more than a digital brochure resulted in a website that is a good experience for visitors and customers and a profitable investment for your business.
Similarly your mobile site requires a different design from your conventional site . The design needs to be different, not just aesthetically, but functionally, since the requirements of a visitor to your mobile site are hugely different to those of a visitor to your conventional site.
- Shopping Mode
- Researching Options
- In depth information
- Relaxed pace
- Buying Mode
- Summary information
- Needs contact or location info
- Pressed for time
While at present, mobile site usage is in its early days, the trend is moving undoubtedly towards universal mobile connectivity and, in time, the default method of initial contact with your business will be through a mobile device. As use of mobile devices grows, we will become even more adept at designing sites for small screen devices that are controlled largely by touch. So too, our thinking will need to adapt to capture customer lead information more efficiently and drive traffic to sites in new ways.
For now, the mobile sites that we design for our clients are lightweight, fast and customer centric. We assess each site to define the key objectives of customers and the business and build a lightweight, efficient framework which supports this – delivering customer satisfaction and increased profitability.